I believe in PNoy’s sincerity in making the Philippines a better place to live for us Filipinos.
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
– David Ogilvy
Now wouldn’t the world be a far better place, if all advertisements were made like this?